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This 89X Radio billboard appears on the south side of Jefferson Ave. in downtown Detroit as you’re heading west, just before Rivard, near schools and church. (Photo by HB Meeks/Tell Us Detroit)


89X Radio listeners respond to  "B" Word billboard article. Fan says, "Why don't they (Detroiters) worry about fixing their g** da** city,"

By Karen Samuels/Tell Us Detroit
October 14, 5:45 AM EDT

Regular listeners of alternative rock radio station 89x may not be surprised by the billboard on East Jefferson that uses the “B” word, to proclaim “It’s Friday B!#ches! “ The language used to reference women is a bit of culture shock for this baby boomer and is likely to anger those who fought for women to be respected and treated equally.

But David Hunter, 89X Program Director and morning show co-host, says the billboard is “not meant to be offensive or derogatory” and that the “B” word “is a fairly accepted term of endearment” used to promote the show. Hunter conceded that the morning show can be a bit racy but said listeners call in upset when they don’t hear the “It’s Friday B!#ches!” shout out.

If you are not a fan of alternative rock, are not between 18 and 34 years of age, then it will be news to you that 89X has been using the “B” on the Friday morning show for several years according to Hunter who said the term just caught on as part of popular culture and has to be taken in context.

Councilwoman Alberta Tinsley-Talabi told Tell Us Detroit she has received over a dozen phone calls asking, “Why in our community?” The Councilwoman said “What kind of messages does this send out to children, why should we have look at this profane message.” She added, “We don’t want this in Detroit”. However, billboards are public displays that you can not turn the dial away from when you ride down street.

89X listener Cheryl Gosselin said, "If Detroit is suddenly so worried about it's image, and what these billboards are sending to our children, why are the citizens not as worried about the massive amounts of graffiti which is displayed so prominently all over our cities buildings? Or the many abandoned and half destroyed empty buildings? Or the crime which is all over the city. Seems to me people pick the tiny things to worry about and ignore the larger issues at stake. And it seems sad to me, to waste such time energy and money on this, when all the efforts could be put toward something so much more worthy."

89X billboard fan Krystal Bruce writes on Facebook, "look at what they had for a mayor and they think that shi** offensive? Fu** them. Why don't they worry about fixing their god damn city, pull the dic** out of their as*** and bit** about something important. I say put more up, piss them the fu** off. Obviously it was approved or else you wouldn't be allowed to put them up everywhere. FU** THEM."

The billboard appears in several locations in the area.
This 89X Radio billboard appears on the south side of Jefferson Ave. in downtown Detroit as you’re heading west, just before Rivard, near schools and church. If you travel along I-94 or Southfield near Telegraph the same billboard appears in addition to several other locations. You’ll notice that the “B” word is not fully spelled out, but filled in with symbols. Hunter said this was done deliberately. When asked how parents should explain the billboard, Hunter said he has two young boys, and that blurring the “B” word is for those who might be offended. As for those who can read, Hunter says they have probably heard worse. Free speech is a treasured right and limitations on it are set by community standards. So where does Detroit weigh in on this?





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