Verbatim Launches New Website for Photo Enthusiasts

Impartial Resource Takes the Guesswork Out of Sharing, Enjoying and Safeguarding Digital Memories

CHARLOTTE, NC - Celebrating its 39th year as a leading innovator in the storage and imaging industries, Verbatim Americas, LLC announced today that PhotoStorageGuide.com  a new public website specifically designed for photo enthusiasts, is now live. The website was created to provide consumers with a trusted source of information on sharing and protecting digital memories as well as helpful ideas for doing more with their photos.

Digital photography has gained mass-market status in the US, as recent analyst reports indicate. IDC reports that digital camera shipments grew to 16.6 million in Q42007, a 31 percent increase from Q4 2006. InfoTrends predicts that the number of photos taken will increase from about 50 billion a year in 2007 to about 60 billion in 2011.

PhotoStorageGuide.com will appeal to the growing number of consumers who want the convenience of going to a single site for all of the latest information on enhancing their digital photo experience. Designed with remarkable visuals that will inspire creativity, site visitors will find it easy to navigate from the home page to special sections on Archiving http://www.photostorageguide.com/archive/ ,
Backup www.photostorageguide.com/backup  and Printing www.photostorageguide.com/printing digital photos. Each section includes information on the various choices available, step-by-step instructions that walk the user through the procedure and links for more information.

More than a how-to site, PhotoStorageGuide.com includes a Toolbox http://www.photostorageguide.com/toolbox section with resources and ideas to help visitors enjoy their photos in a variety of ways such as scanning, editing, scrapbooking, and creating slideshows. A special “Just for Kids www.photostorageguide.com/toolbox/just-for-kids.cfm” Section is also included.

“By showcasing these resources, Verbatim is strengthening its commitment to provide consumers with quality information that helps them optimize the enjoyment of their digital memories,” said Dean Linker, Verbaim Imaging Product Manager.
“But we also want the site to motivate people to protect their photos.”

1200 West W.T. Harris Blvd. • Charlotte, NC 28262 • www.verbatim.com Linker explained that based on statistics, most people don't back up the photos on their hard drives, yet most say they're among their most treasured possessions.

“The mind set is that the photos are safe and the backup process is too complicated and time-consuming. With PhotoStorageGuide.com, we want to show consumers how fast and easy it can be to safeguard their photos. We also want the site to be a sounding board and a working tool for busy people of all ages, so as the site expands, we will include a 'Message Board' for sharing ideas.”


To celebrate the launch of the new website, Verbatim is sponsoring a photo contest. By clicking on the PhotoStorageGuide site's Contest  http://www.photostorageguide.com/contest/ button, visitors can share their summer fun photos on the site and enter to win a Nikon D40 digital SLR camera. Contest entries must be submitted by August 30, 2008.

About Verbatim
Verbatim's businesses in the Americas, Europe/Middle East/Africa and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd. MKM's parent company, Mitsubishi Chemical Corporation (MCC), is Japan's largest chemical company.

Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide. For more information, contact Verbatim Americas, LLC, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK,
(+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 31-19, Shiba 5-Chome, Minato-ku, Tokyo 108-0014, (+81) 3-5454-3972. Or visit the web site at www.verbatim.com <http://www.verbatim.com> and select the country of your location.