The Wellness Plan Selects DMC WorldWide Agency of Record

Detroit, MI, Feb. 26, 2008 — The Wellness Plan announced last week that it has appointed DMC WorldWide as its agency of record for marketing and communications.

The Wellness Plan is a formidable primary care provider delivering health care, human and administrative services to both the public and private sectors at affordable costs. The Wellness Plan, a Federally Qualified Health Center Look-Alike, has over 35 Years of Medical Practice Group experience in Southeast Michigan with three medical centers that include onsite pharmaceutical sales and services.

“We are very excited about adding DMC WorldWide’s energy, expertise and passion to The Wellness Plan’s strategic plan,” said Anthony V. King, CEO/Executive Director of The Wellness Plan. “We look forward to working with them as a strategic partner to generate strong brand awareness for The Wellness Plan within the consumer and professional markets.”

DMC WorldWide, a Detroit-based advertising agency, will launch a communications and media relations campaign to build brand awareness and build demand for The Wellness Plan. DMC WorldWide has extensive background and proven success in designing media campaigns to increase market share for its clients.

Marlita Blackman, president, and Carmen Carter, vice president will lead DMC WorldWide’s synergistic team to achieve goals and exceed the expectations of The Wellness Plan.
Please visit The Wellness Plan’s web site: www.wellplan.com.