2010 Ford Taurus SHO: Taurus offers Auto High Beams. Employing sensor technology, they automatically decrese intensity when oncoming traffic is detected.

IN-VEHICLE TECHNOLOGY REVS UP FOR THE 2010 INTERNATIONAL CES

Ford Keynote and 380 Car Tech Exhibitors Make CES the Hub for Automotive Electronics
Arlington, Va., December 21, 2009 – The 2010 International CES ® , the world's largest consumer technology tradeshow, will showcase the latest in-vehicle technology, including an opening keynote by Ford president and chief executive officer, Alan Mulally, with the 2010 Ford Taurus as the show's official car. The International CES returns to Las Vegas, January 7-10.

The 2010 CES will prominently feature the latest products and trends in in-vehicle technology including the Location Based Services (LBS) Spotlight, advancements in portable GPS, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $9.3 billion in 2009.

“The 2010 CES is the can't miss event for car technology, with more than 380 in-vehicle electronics exhibitors in North Hall,” said Karen Chupka, senior vice president, event and conferences, CEA. “Innovations abound within the in-vehicle technology space at CES.”

Ford's Mulally will deliver his keynote address at 8:30 a.m. on Thursday, January 7, 2010, in the Hilton Center. CES' major in-vehicle electronics exhibitors include: Directed Electronics, Dual Electronics Corporation, GM's OnStar, InstallerNet Inc., Kenwood USA, Kia Motors, Metra, Mitek, Pioneer and Scosche. The North Hall of the Las Vegas Convention Center (LVCC) will be home to in-vehicle electronics and house the majority of mobile exhibitors.

The 2010 CES will feature more than 20 TechZones. Automotive retailers, installers and manufacturers will want to check out:

• Mobile DTV: The Open Mobile Video Coalition will sponsor the CES Mobile DTV Tech Zone in the central hall of the LVCC. Consumer electronics retailers and manufacturers are invited to see the latest consumer devices that will enable viewers to watch their favorite live local and national TV programs wherever they are -- on portable DTVs, mobile phones, personal media players, portable computers, in-car screens and other devices.

• Safe Driver , located within the LBS Spotlight: With the increasing public focus on distracted driving, this TechZone is an amazing opportunity to see new technologies that empower drivers to use their in-vehicle electronics in a safe and responsible way. The Safe Driver TechZone will feature products that will assist in auto collision avoidance, land drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection and much more.

The 2010 International CES includes the following in-vehicle technology conference sessions:
• Broadband in Your Car: Imagine watching YouTube videos on your laptop or updating your Facebook page while being driven to the airport. That's the promise of the mobile Wi-Fi systems Ford, GM and Chrysler are offering. How quickly will cars become Internet-enabled, and what are the barriers to adoption? And where do TV-to-car services fit in?

• Drivers, Consumer Electronics, and Highway Safety: How Can Technology Help: Growing public attention is being paid to the relationship between safe driving and in-vehicle electronics. Come hear about innovative companies and technologies that empower drivers to use their in-vehicle electronics in a safe and responsible way.

• Driving Connected: Built-in, Brought-in or Beamed-in - Developing Cars that Don't Crash and Devices that Don't Distract: Connected automobiles are here! This cross-industry panel will present innovations in information, entertainment and safety while revealing the collaborative product development, deployment and integration of automotive and consumer electronics. Automakers, OEMs and the aftermarket can make the difference between built-in profits and reverse-engineered costs to deliver consumer satisfaction.

• GPS Navigation: What’s Down the Road: The explosion of GPS-enabled navigation products in recent years has produced a variety of options -- from hand-held and portable devices to in-dash vehicle systems to cell phones with built-in navigation functions. Which form factor is leading the pack today? Which will prevail three years from now?

• Location-Based Services: The Next Social Networking Frontier: Location-based services that let you pinpoint the whereabouts of friends and family members on a cell phone have yet to go mainstream. Will they break out, and if so, when? LBS pioneers explore the market potential for services such as AT&T's FamilyMaps and address pressing social questions that come with the territory.

• New Opportunities for Communications to the Vehicle: The next generation of wireless data services and the introduction of dedicated short range communications (DSRC) will introduce new opportunities for Vehicle-to-Vehicle, and Vehicle-to-Infrastructure applications. This session will explore what to expect in the next few years, and explore different industry blueprints and research roadmaps, such as the IntelliDrive initiative.