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Top 2010 Marketing Strategies

DETROIT (Tell Us Det)  - Small business owners can now compete with big business by infusing technology into their marketing campaigns. The Internet has brought large and small companies to a leveled playing field, especially when it comes to using marketing strategies that reach customers anywhere and anytime. Marketing is everything you do to place your product or service in the hands of potential customers. In 2010 entrepreneurs will be expanding their use of the internet as part of their marketing plans. 
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U.S. Supreme Court rules corporations and unions can spend freely to shape future elections

WASHINGTON DC - Bitterly divided, the Supreme Court ruled Thursday that big business can spend its millions to directly support or oppose candidates for president and Congress, a decision that sharply reverses a century-long trend to limit the political influence of corporations and labor unions. It remakes the political landscape just as crucial midterm election campaigns are getting under way.

The court, in a 5-4 split, overturned two earlier decisions and threw out parts of a 63-year-old law that said companies and unions can be prohibited from using money from their general treasuries to produce and run their own campaign ads. The decision threatens similar limits imposed by 24 states.

It leaves in place a prohibition on direct contributions to candidates from corporations and unions. 
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ATLAS WHOLESALE FOOD COMPANY RECEIVES NATIONAL AWARDS

Detroit-based Atlas Wholesale Food Company has received two awards from Golbon, a national purchasing and marketing group for independent foodservice distributors. The awards were presented last month at the Golbon’s Fall Partners Conference in Jacksonville, Florida.

Atlas Wholesale Food Company received both the 2009 Golbon Logistics Services Award and the 2009 Distributor of the Year Award. Chief Operating Officer Mike Kotsis accepted the awards for his third generation family business. “We are honored to win these awards over the 160 Golbon members from across the country,” said Kotsis. “It’s great to be recognized for all the hard work we’ve done over the past few years, even in a very tough economy.” 
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FORMER NEW BALANCE PRESIDENT JIM TOMPKINS TO LEAD PRODUCT DEVELOPMENT AT SPIRA FOOTWEAR

EL PASO, TEXAS -- El Paso-based Spira Footwear announces the hiring of Jim Tompkins, the former President and Chief Operating Officer of New Balance Athletic Shoe Inc., in an advisory role to direct the development and expansion of the patented WaveSpring-inspired Spira brand.

In 25 years at New Balance, Tompkins' unique leadership delivered positive results in numerous executive positions, both in the United States and Europe. He served the past nine years as President and Chief Operating Officer until stepping down in June 2009. When Tompkins took the helm in December of 1999, New Balance employed more than 2,000 people and reported worldwide sales in 1998 of $630 million. Under Tompkins' leadership, New Balance doubled its global workforce and reported worldwide sales in 2008 of $1.63 billion. 
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THE WESTIN BOOK CADILLAC DETROIT CELEBRATES FIRST ANNIVERSARY

DETROIT, MI – Just over one year ago, on October 6, 2008, The 453-room Westin Book Cadillac Detroit opened its doors following a two year, $200 million redevelopment to bring back one of the city’s iconic landmarks. Over the last year the hotel has been lauded with awards for historic preservation and development along with praise from the metro Detroit community and worldwide hotel guests. The hotel was developed and is owned by The Ferchill Group, Cleveland, Ohio. November will mark 85 years since the original hotel opened on Washington Boulevard.
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PRODUCTIONS PLUS PURCHASES THE TALENT SHOP
Strategic Acquisition Strengthens National Presence

BINGHAM FARMS, Mich. - Productions Plus Talent Management Agency, an international company with offices in Detroit, Chicago and Los Angeles, has acquired Bingham Farms, Michigan-based The Talent Shop. The company will now operate as Productions Plus – The Talent Shop. Margery Krevsky, owner and CEO of Productions Plus, made the announcement today. Krevsky will continue in her management role as full owner of the combined company.

With this acquisition, Production Plus – with current revenues of $20 million – will become the largest, premier full-service talent management agency in Michigan and one of the largest in the nation. The expanded entity projects a 30 percent growth with the addition of The Talent Shop’s holdings and seasoned performers.

“Positioning Productions Plus for future growth and maximizing our national potential is what this acquisition is all about,” explained Krevsky, who co-founded Productions Plus in 1981. “Having the strength of three regional offices means our talent now has an agency with a broader scope of contacts and wider professional opportunities. “
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Merger milestone: Northwest WorldPerks give way to Delta SkyMiles

ATLANTA - Delta Air Lines Inc. has completed the integration of its frequent flier program with that of its subsidiary, Northwest Airlines, Chief Executive Richard Anderson said.

The combined program has more than 70 million members.

Separately, another airline executive said that about half of the old Northwest Airlines planes that will get Delta's colors have been repainted, and the rest will be finished by mid-2010.

Atlanta-based Delta, which became the world's biggest airline operator with its acquisition in October 2008 of Eagan, Minn.-based Northwest, remains on course to obtain a single operating certificate by the end of this year.

 
 

 
 

Slowly, most Americans are regaining their lost wealth



WASHINGTON (AP) - Americans are recovering their shrunken wealth — gradually. Household net worth rose last quarter, mainly because the healing economy boosted stock portfolios. But the gain was slight. And it was less than in the previous two quarters.

The Federal Reserve said Thursday that net worth rose 1.3 percent in the fourth quarter to $54.2 trillion. It marked the third straight quarter of gains. But economists say consumers would need a stronger and more prolonged increase in their wealth to persuade them to ratchet up spending.
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ADVERTISING MOGUL OFFERS SCHOLARSHIP PROGRAM FOR STUDENT ENTREPRENEURS

Donald A. Coleman, Chairman of GlobalHue, Continues Scholarship for Aspiring Entrepreneurs

Southfield, Mich. — Donald A. Coleman, Chairman of GlobalHue, the nation’s largest minority-owned, full-service marketing communications agency, today announces the Coleman Entrepreneurial Scholarship program. In its second year, the program provides scholarships to deserving African-American and Hispanic college students majoring or concentrating in entrepreneurship.

Coleman Entrepreneurial Scholarship was established as a testament to the importance of education, especially amongst ethnic youth in the United States. Furthermore, the program strives to promote entrepreneurship as a career choice amongst ethnic college students. 
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Tech Town expands footprint in Detroit's New Center area


DETROIT (Tell Us Det) - Detroit’s legendary Dalgleish Cadillac dealership, closed in September 2009, will be the future home of Tech Town II, an expansion of the research and technology park, which plans to launch 400 new business startups over next three years. At Tech Town’s monthly First Friday event, some 250 attendees were given a sneak peek inside the dealer showroom at Cass and Amsterdam where Cadillacs were sold for over 50 years.
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Black, Hispanic  joblessness expected to spiral in 2010

The recession has compounded a decades-long problem for black and Hispanic workers, who began the downturn facing a far higher jobless rate than the general population and have fared worse since.

WASHINGTON – Unemployment for blacks is projected to reach a 25-year high this year, according to a study by an economic think tank, with the national rate soaring to 17.2 percent and the rates in five states exceeding 20 percent.

Blacks as well as Hispanics were far behind whites in employment levels even when the economy was booming. But throughout the recession, the unemployment rate has grown much more quickly for blacks and Hispanics than for whites, according to the study the Economic Policy Institute released this month. Moreover, the unemployment gap between men and women has reached a record high – with men far outpacing women in joblessness.

Blacks, Hispanics and men have suffered the most mainly because they have been disproportionately employed in sectors hardest hit in the recession – manufacturing and construction. For instance, the unemployment rate for blacks is expected to reach 27 percent in Michigan, which has been shedding auto industry jobs. Other states with jobless rates higher than 20 percent for blacks are Alabama, Illinois, Ohio and South Carolina.

The rate for Hispanics is projected to reach 22.2 percent in Nevada, which has experienced a dramatic slowdown in construction.
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Sun sets on Saturn: GM kills fading star brand


(AP) - For those who expected General Motors' once-funky Saturn brand to live on with a new owner, there has been a sad twist. Saturn, once billed as a different kind of car company, appears as dead as Pontiac and Oldsmobile.

At the brand's 350 remaining dealers around the country, there were high hopes that a deal would be announced for GM to sell the brand to former race car driver and auto industry magnate Roger Penske.
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Minority Car Dealers On the Verge of Extinction



Can minority auto dealers nationwide survive as U.S. carmakers struggle to remain solvent through bankruptcy and economic recession? With the announced bankruptcy of Chrysler, 80% of their minority dealer network is at risk of going under says Desmond Roberts, Chairman, National Assoc of Minority Automobile Dealers (NAMAD). And with the elimination of Pontiac, Saturn and Hummer, approximately 58% of General Motors dealers overall are facing closure.  
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