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Nike
opens
new
store in
downtown
Detroit
By
Wendell
Bryant/Tell
Us
Detroit
DETROIT
(Tell Us
Det) -
Athletic
apparel
maker
Nike is
the
latest
addition
to
downtown
Detroit’s
Woodward
Avenue
retail
district.
Located
in
downtown’s
historic
F.W.
Woolworth
Co.
building,
the
space
was once
home to
the
famous
pioneer
of the
five-and-dime
stores
at the
turn of
the 20th
century.
Sparty
and MSU
Spartans
basketball
coach
Tom Izzo
were on
hand for
the
Grand
Opening,
saying
“Sport
is a
cornerstone
of our
state
pride,"
which is
why I’m
thrilled
to
welcome
Nike to
the city
of
Detroit."
The Nike
Detroit
Community
Store,
which
features
photos
of city
landmarks
on the
walls,
opened
Thursday
in the
former
F.W.
Woolworth
building.
The
store
also
carries
Detroit-specific
clothing
and
apparel
for
teams
including
the
Lions,
Tigers
and
Michigan
State.
As with
other
Nike
Community
Stores,
the new
space
will
operate
with key
goals in
mind.
One is
to hire
at least
80
percent
of its
team
from
within a
five-mile
radius
of the
location.
In some
locations,
like at
the Nike
East Los
Community
Store in
Los
Angeles,
this
number
is
virtually
100
percent.
Another
goal is
to
capture
the
spirit
of the
city
with the
store’s
curated
local
design
and
product
offerings.
In the
Detroit
store,
the
walls
feature
photography
of local
sport
courts
and
landmarks,
including
the
Decquindre
Cut
Greenway,
and
"Detroit
Never
Stops"
artwork
by local
typographer
Neil
Tasker.
The
store
also
carries
Detroit-specific
tee's
and
sports
team
apparel
from the
Detroit
Lions,
the
Detroit
Tigers
and
Michigan
State
University
for men,
women
and
kids.
The
Detroit
Community
Store is
the
first
Nike
Community
Store to
offer
$40,000
in
annual
grants
of
$5,000
each to
eight
local
non-profit
groups
via the
expanded
Nike
Community
Impact
Fund.
"By
expanding
Nike's
Community
Store
concept
to
include
local
grant
programs,
we look
forward
to
fostering
even
deeper
connections
that
empower
young
leaders
where
our
store
teams
live and
work,"
said
Dennis
van
Oossanen,
VP and
GM of
North
America
Direct-to-Consumer.
The new
Nike
store is
located
at at
1261
Woodward
Avenue,
in
downtown
Detroit. |
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