Detroit
Pistons
to bring
Plum
Market
to
Midtown
in the
new
Henry
Ford
Pistons
Performance
Center
Zingerman’s
to
provide
Artisan
products
and
brewed
coffee
at new
5,000
square-foot
Café and
Retail
Store
DETROIT,
MI.- The
Detroit
Pistons
and Plum
Market
announced
today
that the
Michigan-based
grocer
will
become
the food
service
provider
for the
Pistons
organization
and will
open a
new café
and
retail
store
inside
the
club’s
state-of-the-art
Henry
Ford
Detroit
Pistons
Performance
Center
being
constructed
in the
New
Center
area of
Detroit.
Plum
Market,
a
privately-owned
company
operating
six
full-service
grocery
stores
and 10
food
service
operations
in
Southeast
Michigan
and
Chicago,
will
manage
food
service
for the
Detroit
Pistons
and
operate
a new
Plum
Market
café and
eatery
open to
the
public.
Additionally,
Zingerman’s
will
provide
all of
its
signature
artisan
products
and
brewed
coffee
inside
the
newly-fashioned
Plum
Market
location.
This new
quick
service
food and
beverage
concept
in
midtown
Detroit
will
feature
a coffee
shop,
grab-and-go
marketplace,
a casual
dining
experience
offering
a
diverse
and
healthy
menu
with an
incredible
wine and
beer
selection,
and
more,
all
under
one
roof. It
is
slated
for
completion
at the
same
time the
Henry
Ford
Detroit
Pistons
Performance
Center
becomes
operational.
“We
are
proud to
partner
with
Plum
Market
and
Zingerman’s
on their
first
ventures
in the
city of
Detroit,”
said
Pistons
owner
Tom
Gores.
“They
are both
Michigan-based
companies
that
share
our
desire
to
contribute
to the
continued
revitalization
of our
city.
This
partnership
will be
great
for our
team,
our
employees
and for
the
community,
making
New
Center
even
more
attractive
to
additional
investment.”
Plum
Market
Cofounders
Matt and
Marc
Jonna
have
expressed
their
excitement
for the
partnership
noting
its
multi-dimensional
focus on
providing
quality
food
service
for the
Detroit
Pistons
team and
the
retail
growth
potential
benefitting
those
who
live,
work and
visit
the New
Center
area of
Detroit.
The two
companies
will
join
forces
to
provide
catering
services
for
local
businesses
and
other
private
events
throughout
the city
of
Detroit.
“We
are
pleased
to
partner
with the
Detroit
Pistons
on this
unique
collaboration
that
provides
food
services
for the
basketball
team and
engages
Detroit
and the
New
Center
area
community
with a
new
premium
food and
beverage
location,”
said
Plum
Market’s
CEO Matt
Jonna.
“We are
highly
selective
and we
have to
be
partners
with
companies
that
share
our same
goals.
Tom
Gores
and the
Detroit
Pistons
share
our
vision
for
providing
a high
quality
product
with
service
that
goes
above
and
beyond.”
Paul
Saginaw,
Zingerman’s
co-owner
and
founding
partner,
views
the
collaboration
with the
Detroit
Pistons
and Plum
Market
as a
natural
union of
like-minded
companies.
“We
seek out
businesses
that
share
our
values
and are
committed
to
leaving
a
positive
mark on
the
community,”
said Mr.
Saginaw.
“We want
to make
our food
accessible
to as
many
people
as
possible
and we
see this
collaboration
as a
great
opportunity
for
growth.
We look
forward
to
working
with the
Detroit
Pistons
and Plum
Market
to share
our
products
and
build a
mutually
rewarding
long-term
relationship
with the
New
Center
area
community.”
Nourishing
the
Detroit
Pistons
As
food
provider
for the
Detroit
Pistons,
Plum
Market
will
deploy a
team of
chefs
that
will be
dedicated
to the
team
serving
breakfast,
lunch
and
dinner.
Working
in
conjunction
with
team
athletic
training
staff
and
nutritionists
from
Henry
Ford
Health
System,
Plum
Market
chefs
will
have the
ability
to
personalize
food
options
for each
player
from a
stockpile
of
legacy
recipes.
This
type of
customization
caters
to
specific
wants
and
nutritional
needs of
each
player
while
also
allowing
the
ability
to
adjust
for food
allergies,
varying
degrees
of
caloric
intake,
low-carb,
high-protein
based
diets as
well as
those
that are
gluten
free,
vegetarian,
dairy
free or
vegan.
Plum
Market
specializes
in using
only the
freshest
ingredients
with an
emphasis
on
organic
produce
and all
natural
meats,
and
locally-made
products
sourced
through
their
Miles to
Market
program
– an
initiative
focused
on
supplying
local
products
that
have
traveled
less
than 350
miles
from
source
to
market.
“We
want to
create a
comfortable
home
environment
at the
Henry
Ford
Detroit
Pistons
Performance
Center
where
our
players
look
forward
to
spending
time
working,
training
and
bonding,”
said Arn
Tellem,
Vice
Chairman
for the
Detroit
Pistons.
“Utilizing
Plum
Market
chefs
and food
service
expertise
will
optimize
performance
for our
team and
enhance
our
ability
to
attract
and
retain
top
talent
by
delivering
a level
of
innovation
and
service
unique
to other
NBA
training
facilities.”
Engaging
the
Community
The
Plum
Market
café and
eatery
inside
the
Henry
Ford
Detroit
Pistons
Performance
Center
is a
5,000
square
foot
space
with
indoor
and
outdoor
seating
that
showcases
a
neighborhood
boutique
feel
stocked
with
healthy,
attractive
food
options
for
purchase.
In
addition
to
grab-and-go
items
and
snacks,
Plum
Market
chefs
deploy
creative
freedom
in
crafting
a
variety
of
prepared
dishes
each
day.
The
mission
is to
recreate
how
people
think
about
eating.
With a
growing
attention
on food
quality
and
eating
healthy,
the
Detroit
Pistons/Plum
Market/Zingerman’s
collaboration
will
also
focus on
education
and food
choices.
And, the
level of
engagement
with
customers
and the
community
goes
beyond
those
who
visit
the café
to dine
and
shop.
Utilizing
the
Detroit
Pistons
Programming
Network
(PPN) on
Pistons.com,
the club
will
team
with
Plum
Market
chefs
and
Henry
Ford
Health
System
nutritionists
to
distribute
educational
vignettes
and
information
regarding
healthy
eating
habits.
These
programming
goals
align
directly
with the
Detroit
Pistons’
vision
to bring
business
and
basketball
together
in a
space
that
allows
for
community
access
and
impact.
“We are
focused
on
connecting
our team
to the
community
and we
want our
practice
facility
and team
headquarters
to be a
destination
that is
inviting
to the
public,”
said Mr.
Tellem.
“Plum
Market
and
Zingerman’s
Artisans
will be
an
exciting
new food
destination
for the
city. It
aligns
perfectly
with our
vision
for this
world-class
development
– a
center
for
fitness,
health
and
basketball
programming
that
provides
opportunities
for
future
growth
and
investment
in
Detroit.”