2015’s Best & Worst Retailers for Black Friday Shopping Deals

By Richie Bernardo/Special to Tell Us USA-Business

WASHINGTON, DC - Following a hearty Thanksgiving feast, armies of turkey-stuffed consumers will descend on America’s stores to conquer one mission: save bigtime. It’s one of our nation’s most sacred holiday traditions. This year, the National Retail Federation expects total retail sales for the holiday season to reach $630.5 billion, an increase of 3.7 percent from nearly $608 billion in 2014.

To help consumers maximize their savings this coming Black Friday, WalletHub surveyed 8,000 deals from 30 of the biggest U.S. retailers’ the 2015 Black Friday ad scans and identified the retailers offering the largest advertised discounts for each product category such as “Jewelry” and “Appliances.” You can find the results, our detailed methodology and additional shopping wisdom from experts below.

Key Stats
• JCPenney has the highest overall discount rate at 68 percent, whereas Costco has the lowest at 20 percent.

• “Jewelry” is the most discounted category at 73 percent, whereas “Computers & Phones” are the least discounted at 31 percent.

• The overall average discount for Black Friday is 40 percent. Consumers should aim for this or a greater discount in order to avoid Black-Friday traps.

• The “Toys” category has the biggest number of discounted items, representing 23 percent of all offers, whereas the “Consumer Packaged Goods” category has the smallest, with only 1.4 percent of all offers.

For the full report and to see where each retailer ranks for each product category, please visit WalletHub

Black Friday Special:

• 2015 Black Friday Freshness Report: Retailers Repeat About 1 in 10 Deals from 2014
• 2015’s Most Popular Gifts Cards
• Best Credit Cards for Holiday Shopping
• 2015 Black Friday Ads

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