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Top 2010
Marketing
Strategies
By
Deshawn
Johnson/Tell
Us
Detroit
DETROIT
(Tell Us
Det)
- Small
business
owners
can now
compete
with big
business
by
infusing
technology
into
their
marketing
campaigns.
The
Internet
has
brought
large
and
small
companies
to a
leveled
playing
field,
especially
when it
comes to
using
marketing
strategies
that
reach
customers
anywhere
and
anytime.
Marketing
is
everything
you do
to place
your
product
or
service
in the
hands of
potential
customers.
In 2010
entrepreneurs
will be
expanding
their
use of
the
internet
as part
of their
marketing
plans.
What’s
Hot?
I am
sure you
will
agree
that the
Internet
has
changed
the way
we do
business,
especially
our
marketing
strategy.
Marketing
is
everything
you do
to place
your
product
or
service
in the
hands of
potential
customers.
Below
are 5
marketing
strategies
that are
currently
used by
the:
Obama
Administration,
Oprah
Winfrey
Show,
Internet
Gurus,
and many
small
business
owners.
Blogging
"Blog"
is an
abbreviated
version
of
"weblog,"
which is
a term
used to
describe
web
sites
that
maintain
an
ongoing
chronicle
of
information.
A blog
is a
frequently
updated,
personal
website
featuring
diary-type
commentary
and
links to
articles
on other
Web
sites.
Blogs
range
from the
personal
to the
political,
and can
focus on
one
narrow
subject
or a
whole
range of
subjects.
Blogging
for
business
is hot
because
you can:
build a
loyal
community,
increase
your
creditability,
build
your
brand,
and
increase
product
exposure.
Plus,
it’s
very
affordable….FREE.
See
Michelle
Obama’s
blog for
an
example
of how
to use a
blog.
Also,
check
out
www.blogtalkradio.com
to get
your
business
on the
Internet
airwaves.
Cause-Related
Marketing
Cause-related
marketing
is
defined
as the
public
association
of a
for-profit
company
with a
nonprofit
organization,
intended
to
PROMOTE
the
company’s
product
or
service
and to
RAISE
money
for the
nonprofit.
Do you
remember
the Red
Campaign?
It was a
cause-related
marketing
campaign
by Gap,
Apple
and
Motorola
to help
fight
AIDS in
Africa.
The Red
Product
campaign
was
enormous
and got
major
buzz by
media
mogul –
Oprah
Winfrey.
Fusion
Marketing
Simply
put,
fusion
marketing
is when
you form
a
strategic
partnership
with
another
business
to help
expand
and
mutually
benefit
each
other’s
business.
An ideal
business
that
would
serve as
a good
partner
is one
who
shares a
similar
target
market
with a
different
niche.
As
entrepreneurs,
we
always
think we
have to
do
things
alone,
but its
amazing
the
synergy
available
from
collaborating
or
aligning
with
others.
Fusion
marketing
can take
your
business
to
levels
you
never
thought
possible
before
now.
Fusion
marketing
online
is done
via link
exchange,
email
marketing
and many
other
creative
campaigns.
We see
this
daily
with the
“I’m
Lovin
It”
campaign
by
fast-food
company
McDonalds.
They
market
GM cars,
movies,
and of
course
their
food.
Online
Marketing
There
are a
wide
variety
of
options
available
when it
comes to
online
marketing.
The
popular
ones
include:
article,
email,
internet
and
website.
Article
marketing
is a
type of
advertising
in which
businesses
write
short
articles
related
to their
respective
industry
and
syndicate
them
online
in
article
directories
or via
RSS.
Email
marketing
is when
you send
your
targeted
Email or
Flyer to
a
database
of email
addresses.
Internet
marketing
is when
you
successfully
convert
web site
traffic
into
actual
sales.
Website
marketing
is
having
an
online
presence
for your
product
or
service
whether
your
business
is
web-based
or not.
Check
out
www.blackecommerce.com
for an
all-in-one
ecommerce
solution
that
will
provide
instant
web
presence
for
small
business
owners.
Social
Network
Marketing
Social
network
marketing
is an
advertising
method
used by
individuals
and
small
business
owners
that
makes
use of
social
network
service
to
increase
one's
web
presence.
This
ranges
from
simply
advertising
directly
on
social
networking
sites,
viral
marketing
that
spreads
throughout
the web,
email,
and word
of mouth
or
providing
niche
social
networking
sites
focused
around
the item
being
advertised.
Sites
enjoying
this
social
phenomenon
are
Facebook,
Twitter,
YouTube
and
MySpace.
All
social
networking
sites
aren’t
created
equal,
do your
research
before
implementing
this
strategy
into
your
marketing
mix. The
Obama
Administration
continues
to use
Twitter
as part
of its
marketing
campaign.
What are
the
benefits
of
social
networking
as a
small
business
owner?
Be sure
to
include
a
combination
of or
all of
the
above
mentioned
strategies
in your
next
marketing
campaign.
The list
is in
alphabetical
order,
not
order of
importance.
The
question
at the
end of
each
paragraph
is meant
to
empower
next-level
thinking
and get
you to
take
action
on your
improving
your
marketing
strategies.
For
additional
marketing
resources
click
here.
Deshawn
Johnson
is a
Small
Business
Coach
and the
Founder/CEO
of
www.blackecommerce.com
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