Click for Detroit, Michigan Forecast
 
   HOME  I    I    I I  HI TECH NEWS  CONTACT
 
 

 


Top 2010 Marketing Strategies

By Deshawn Johnson/Tell Us Detroit

DETROIT (Tell Us Det)  - Small business owners can now compete with big business by infusing technology into their marketing campaigns. The Internet has brought large and small companies to a leveled playing field, especially when it comes to using marketing strategies that reach customers anywhere and anytime. Marketing is everything you do to place your product or service in the hands of potential customers. In 2010 entrepreneurs will be expanding their use of the internet as part of their marketing plans.

What’s Hot?
I am sure you will agree that the Internet has changed the way we do business, especially our marketing strategy. Marketing is everything you do to place your product or service in the hands of potential customers. Below are 5 marketing strategies that are currently used by the: Obama Administration, Oprah Winfrey Show, Internet Gurus, and many small business owners.

Blogging
"Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Blogging for business is hot because you can: build a loyal community, increase your creditability, build your brand, and increase product exposure. Plus, it’s very affordable….FREE. See Michelle Obama’s blog for an example of how to use a blog. Also, check out www.blogtalkradio.com to get your business on the Internet airwaves.

Cause-Related Marketing
Cause-related marketing is defined as the public association of a for-profit company with a nonprofit organization, intended to PROMOTE the company’s product or service and to RAISE money for the nonprofit. Do you remember the Red Campaign? It was a cause-related marketing campaign by Gap, Apple and Motorola to help fight AIDS in Africa. The Red Product campaign was enormous and got major buzz by media mogul – Oprah Winfrey.

Fusion Marketing
Simply put, fusion marketing is when you form a strategic partnership with another business to help expand and mutually benefit each other’s business. An ideal business that would serve as a good partner is one who shares a similar target market with a different niche. As entrepreneurs, we always think we have to do things alone, but its amazing the synergy available from collaborating or aligning with others. Fusion marketing can take your business to levels you never thought possible before now. Fusion marketing online is done via link exchange, email marketing and many other creative campaigns. We see this daily with the “I’m Lovin It” campaign by fast-food company McDonalds. They market GM cars, movies, and of course their food.

Online Marketing
There are a wide variety of options available when it comes to online marketing. The popular ones include: article, email, internet and website. Article marketing is a type of advertising in which businesses write short articles related to their respective industry and syndicate them online in article directories or via RSS. Email marketing is when you send your targeted Email or Flyer to a database of email addresses. Internet marketing is when you successfully convert web site traffic into actual sales. Website marketing is having an online presence for your product or service whether your business is web-based or not. Check out www.blackecommerce.com for an all-in-one ecommerce solution that will provide instant web presence for small business owners.

Social Network Marketing
Social network marketing is an advertising method used by individuals and small business owners that makes use of social network service to increase one's web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth or providing niche social networking sites focused around the item being advertised. Sites enjoying this social phenomenon are Facebook, Twitter, YouTube and MySpace. All social networking sites aren’t created equal, do your research before implementing this strategy into your marketing mix. The Obama Administration continues to use Twitter as part of its marketing campaign.

What are the benefits of social networking as a small business owner?
Be sure to include a combination of or all of the above mentioned strategies in your next marketing campaign. The list is in alphabetical order, not order of importance. The question at the end of each paragraph is meant to empower next-level thinking and get you to take action on your improving your marketing strategies. For additional marketing resources click here.

Deshawn Johnson is a Small Business Coach and the Founder/CEO of www.blackecommerce.com
 

 

 
   

Advertise with us














 

 

All Rights Reserved ©  2003-2012 Tell Us Detroit
Disclaimer  Policy Statement
Site Powered By Tell Us USA Media Group, LLC - Detroit, MI