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Toyota
helps
local
community
by
donating
winter
boots
and
socks to
families
in need
DETROIT
- On
Saturday,
January
7, 2017,
Toyota
Motor
North
America
through
its
“Toyota
Walk In
My
Boots”
community
outreach
project
helped
area
homeless
and
low-income
families
by
providing
new
insulated
winter
boots,
socks
and
coats to
more
than 150
participants
of The
Salvation
Army
Harbor
Light
and
Booth
Family
Shelter
of
Detroit,
a
homeless
shelter
for
primarily
women
and
single
mothers
and
their
children.
“With
the need
greater
than
ever
because
of the
cold
winter
months,
we are
blessed
to have
support
from
good
corporate
citizens
like
Toyota,
who are
‘Doing
the Most
Good’ by
raising
awareness
of our
mission
to feed,
shelter
and
clothe
those
who are
less
fortunate,”
said
Captain
Jamie
Winkler,
director,
The
Salvation
Army
Eastern
Harbor
Light
System.
“At
Toyota,
we want
to build
more
than
just
great
cars and
trucks,”
said
Alva
Mason,
director,
Multicultural
Dealer
Relations
and
Business
Strategy,
Toyota
Motor
North
America.
“We want
to help
build
great
communities;
and in
times
like
these,
we must
remember
to help
one
another.”
(Photo
by HB
Meeks/Tell
Us USA
News
Network)
While
many
programs
offer
winter
coat
giveaways,
a
person’s
feet are
often
left
vulnerable
to
freezing
temperatures
and even
frostbite.
The
timing
of the
winter
boots
and
socks
giveaway
was a
comfort
to many
as
freezing
temperatures
hit
Michigan
this
week.
Ronnie
McNeir
of
Motown's
Four
Tops
told
them to
“keep
your eye
on the
prize”
as he
sung a
rendition
of
“Family
Reunion.”
McNeir
also
donated
Black
Vinyl
winter
coats to
some of
the boys
at the
shelter.
(Photo
by HB
Meeks/Tell
Us USA
News
Network)
It was a
joyous
morning
as
Toyota
brought
a ray of
sunshine
and
warmth
to the
families.
Toyota
also
donated
$15,000
to The
Salvation
Army
Harbor
Light/Booth
Family
Shelter
enabling
them to
continue
to
provide
refuge
for
children
and
families
in times
of
crisis.
They
also
treated
the
families
to a
“Thanksgiving-style”
buffet
luncheon
by
Unique
Food
Management.
In its
sixth
year,
through
this
program,
Toyota
has
donated
over
1,000
pairs of
winter
boots
and
contributed
more
than
$80,000
in cash
just in
Detroit
alone.
The
project
has also
been
held in
Chicago,
Washington
DC and,
Baltimore,
Maryland.
(Photo
by HB
Meeks/Tell
Us USA
News
Network)
The
Salvation
Army
Detroit
Harbor
Light/Booth
Family
Shelter
provides
residents
with
emergency
shelter
for up
to 90
days for
single
women
and
single
mothers
and
their
children
who have
become
victims
of
unfortunate
life
circumstances
such as
house
fire,
job
loss,
foreclosure
or
domestic
violence.
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