Living "Smarter" Just Got Easier at the 2011 Auto Show

* "Smarter Living In Michigan" Presented by MEDC Makes Debut at 2011 NAIAS.

* Examples of Eco-Friendly Living Goes Beyond Auto Industry at Premier Global Event.

Troy, MI - The incredible popularity of the Michigan Economic Development Corporation's (MEDC) EcoXperience ride and drive showcased at the North American International Auto Show (NAIAS) 2010 has led to an announcement of another innovative exhibit to be featured at the 2011 show.

"Smarter Living In Michigan" will be presented by long-time partner, the MEDC, and will be a key feature at the 2011 NAIAS. The exhibit will be comprised of two different areas, the MEDC Town Square and the adjacent Smarter Living Showcase, sponsored by DTE Energy.

Michigan Hall will be transformed into an interactive display showcase, highlighting the many ways that Michigan companies are building and creating eco-friendly communities and sustainable lifestyles.

"As the automotive industry continues to make incredible strides in environmentally-friendly production and technology, the features we offer to showcase at the NAIAS continue to evolve," said Barron Meade, Chairman, 2011 NAIAS. "Our partners at the MEDC have made it possible to help us transform Michigan Hall into an area that offers media, industry members and guests an experience unlike anything they'll see elsewhere."

Partnered with the MEDC, the NAIAS has been an enthusiastic supporter of alternative energy technology, allocating major portions of the show floor to "green" exhibits for the past few years, highlighting current and future environmentally-friendly developments in the automotive global community.

The MEDC Town Square and Smarter Living display area will again bring the ride and drive element indoors with a test track featuring electric-drive and hybrid vehicles from leading domestic and import manufacturers. Such technologies to be featured include solar cars, charging stations, batteries, transit connect, rolling chassis, and alternative energies.

Exhibits Confirmed for the MEDC Town Square include:
• A123 Systems - battery technology
• AltE - rolling chassis technology
• Azure Dynamics - transit connect vehicle exhibit
• Cascade Renewable Energy - wind turbine exhibit
• Dow Kokam - battery technology
• Mobile Technology Association of Michigan
• PEP Stations - charging stations and related technologies
• Swedish Biogas - biogas truck
• University of Michigan Solar Car - solar car exhibit
• Ventower - wind power and tower

Exhibits confirmed at this time for the adjacent Smarter Living showcase:
• Albert Kahn - future energy efficient building technologies
• DTE Energy - the electric garage and smart current display
• Eco-Green-Energy - wind turbine & solar panels
• IBM - utility software and related technology
• Log Home Outfitters - net zero log home exhibit
• LumaSmart - LED lighting exhibit
• Lumecon- LED lighting exhibit
• SPX Service Solutions - electric vehicle home charging equipment