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Rainbow
PUSH
Global
Automotive
Summit
to
Refocus
Diversity
on
Ethnic
Minority
Growth
DETROIT,
MI – The
Rainbow
PUSH
Automotive
Project,
an
initiative
of the
Citizenship
Education
Fund,
proudly
announces
the 17th
Annual
Rainbow
PUSH
Global
Automotive
Summit
to be
held on
Friday,
September
30,
2016, at
the MGM
Grand
Detroit
Meeting
and
Events
Center
in
Detroit,
Michigan.
The
Rainbow
PUSH
Global
Automotive
Summit
is the
only
forum
that
addresses
the
automotive
industry
in
relation
to
people
of
color.
Each
year,
more
than 500
automotive
executives,
entrepreneurs,
suppliers,
dealers,
consumers,
government
and
elected
officials,
advertising
agencies,
automotive
manufacturers
and
media
outlets
from
across
the
automotive
spectrum
participate
in
discussions
focused
on
improving
inclusion
for
ethnic
minorities
in the
automotive
industry.
The
theme
for this
year’s
conference
is
Refocusing
Diversity
on
Ethnic
Minority
Growth
highlighting
the
inconsistency
between
the
inclusion
we
envision
and what
is
practiced.
“As
groups
served
by
inclusion
initiatives
have
grown,
the
dollars
allocated
have not
and
African
Americans
are
increasingly
shut out
of
growth
opportunities,”
remarked
Rev.
Jesse L.
Jackson,
Sr.,
founder
and
president
of the
Rainbow
PUSH
Coalition.
“Emerging
from the
recession,
we have
witnessed
the
erosion
of
ethnic
media,
advertising
agencies,
suppliers,
dealers
and a
shrinking
ethnic
employee
base.
During
this
year’s
Global
Automotive
Summit,
we will
PUSH the
reset
button.
We will
examine
the
diversity
commitments
we share
to
ensure
they are
meeting
their
original
intent –
to
correct
historic
exclusion
and to
close
opportunity
gaps.”
According
to
research,
more
than
one-third
of
vehicles
are
purchased
by
ethnic
buyers
each
year. As
of 2015,
half of
public
school
children
have
ethnic
backgrounds.
Additionally,
all of
the
prime
labor
force
(18-64)
growth
will
come
from
ethnic
populations.
As our
country’s
population
and
workforce
composition
changes,
these
shifts
require
a
rethinking
of what
constitutes
ethnic
participation.
During
the
Global
Automotive
Summit,
attendees
will
participate
in
discussions
with
automotive
executives,
industry
experts
and
researchers.
Throughout
the day
speakers
will
share
data,
trends
and
strategies
to
thrive
in the
new
automotive
marketplace.
Some
topics
of the
conference
include:
Reversing
the
Decline
of
Minority
Suppliers;
Talent
Pipeline
Readiness
for the
New
Majority
Workforce;
Race and
Reform
in
Advertising
and
Media
Buying;
Automotive
Industry
Disruptors
Provide
New
Opportunities
for
Minority
Suppliers;
Professional
Services
Inclusion;
Next-Gen
Auto
Dealers
Step Up;
and
Business
Women
Thinking
Outside
the Box.
For more
information
about
the
Summit
and to
register
for the
event,
visit
www.automotiveproject.org.
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