RING IN 50 YEARS OF SUMMER FUN IN THE MOTOR CITY WITH THE TARGET FIREWORKS, MONDAY, JUNE 23

50th Annual Celebration Features Family-Friendly Discovery Zone and
Official VIP Rooftop Party Benefiting The Parade Company

DETROIT –The Parade Company and Target are excited to present the 50th Annual Target Fireworks, one of the nation’s most spectacular fireworks displays, on Monday, June 23 along the Detroit International Riverfront in downtown Detroit.

To kickoff the day-long celebration, fireworks fans and family are invited to The Parade Company Discovery Zone at GM River Days, where the young and “young at heart” will participate in interactive games, enjoy lively entertainment and create fun make-and-take crafts at Rivard Plaza from 10:00 a.m. – 9:00 p.m. The Official VIP Rooftop Party, a fundraiser for The Parade Company, takes place atop the Miller Parking Garage from 6:00 – 11:00 p.m. and the Target Fireworks begin at 10:06 p.m.

Target Fireworks – “A Star Spangled Spectacular”
Hundreds of thousands of spectators are expected to attend the Target Fireworks. The show will feature more than 10,000 pyrotechnic effects choreographed to music by Zambelli Fireworks Internationale and will be visible for miles along the Detroit International Riverfront.

“Target is proud to be a part of such a cherished community event as they celebrate 50 years of summer fun,” said Rich Reynolds, Group Vice President, Target.

In addition to the Official VIP Rooftop Party, spectators are invited to gather at Hart Plaza and along the Detroit RiverWalk to view the dazzling fireworks display.

Parade Company Discovery Zone at GM River Days
Located on Rivard Plaza, the Discovery Zone will offer family-friendly fun at the Blue Cross Blue Shield Kids Stage, featuring games, merchandise giveaways and a lineup of kid-friendly performers each day at the Discovery Zone. Children can transform themselves into pirates at the Arrrghs and Crafts Pirate Cove where they can join the Pirate Parade, led by a Swashbuckler in a mini pirate ship float, three times a day. Ladels Children’s Book Boutique in Corktown, Detroit will also perform storytelling and puppet shows for children in a tented theater. Show times will be posted outside the theater’s entrance.

“We are pleased to invite fireworks fans to The Parade Company-produced Discovery Zone at GM River Days,” said Joan LeMahieu, President, The Parade Company. “This collaborative festival along the Detroit Riverfront is the perfect way to kick off a fantastic day of summer fun in the motor city.”

The Official VIP Rooftop Party

The Official VIP Rooftop Party on Monday, June 23 from 6 – 11 p.m. atop the Miller Parking Garage is the premier party for the fireworks, featuring the best seats in the city to view the fireworks display as well as entertainment, spectacular food, and children’s activities.

The Rooftop Party will highlight the four regions of the United States: Midwest – featuring Motown Music and Detroit; Southwest – featuring cowboys, trick ropers and make-and-take crafts; East Coast – Boardwalk and Baseball including a family fun casino, interactive sports and summer fun! and West Coast – Surfs up! featuring a dueling Piano Bar.

“Celebrating the Target Fireworks in its 50th year is a milestone for the region and Detroit community,” said Matthew P. Cullen, Chairman of The Michigan Thanksgiving Parade Foundation, which governs The Parade Company. “This celebration is only possible with the support and generosity of our sponsors and community partners, and we look forward to another 50 years of bringing one of the best fireworks displays in the nation to Detroit.”

The Parade Company is pleased to introduce The Ultimate 50th Target Fireworks Giveaway on this special anniversary. To enter you must submit an essay of 50 words or less and a photo stating why you should celebrate your 50th milestone (birthday, anniversary, company's celebration, etc.) at the 50th Anniversary of the Target Fireworks. The winner will receive four party tickets, one parking pass, one barricade pass and lots of goodies to the Official VIP Rooftop Party. For more details, please visit clickondetroit.com.

The Rooftop Party will also feature the Super Singer Live contest, presented by WDIV-Local 4, showcasing some of metro Detroit’s best singers who will compete in a local American Idol-type contest. The Target Fireworks can be viewed on WDIV-Local 4’s live broadcast beginning at 9 p.m. and News/Talk 760 WJR will do a special radio simulcast throughout the event and provide up to the minute traffic and weather information throughout the day.

Sponsors of the VIP Rooftop Party include Target, General Motors, Charter One Bank, the Michigan Lottery, Big Boy, PVS Chemicals and the Detroit Lions. Official media partners include WDIV-TV, News/Talk 760 WJR and HOUR Detroit Magazine.

The Official VIP Rooftop Party is a major fundraiser for the Michigan Thanksgiving Parade Foundation, which governs The Parade Company, and helps make community events like the Target Fireworks and America's Thanksgiving Parade®. Tickets are $175. To purchase, call The Parade Company at 313-432-7831.

For more information on The Parade Company events, visit www.theparade.org.

About Target
Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 82 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit each year including the Target Fireworks, GM River Days and America's Thanksgiving Parade®.