SCION JOINS MYSPACE, RED BULL, BEATPORT, VITAMINWATER AS NATIONAL SPONSOR OF MOVEMENT 08 – DETROIT’S ELECTRONIC MUSIC FESTIVAL

Detroit – Paxahau, producers of Movement 08 – Detroit’s Electronic Music Festival, announce Scion will be the event’s official automotive sponsor. Scion and Movement 08 provide a synergistic appeal to electronic music fans who recognize the importance of being a part of this cultural phenomenon.

In addition to Scion, the festival has garnered a great deal of sponsorship attention from influential companies and brands including MySpace, Red Bull, Beatport and vitaminwater. Other key sponsors include Resident Advisor, an online magazine devoted to dance music and club culture, Real Detroit Weekly, Garden Fresh, Nino Salvaggio International Marketplace, Moo Moo’s Cuisine, and Sony Playstation.

Scion offers three models: the iconic xB urban utility vehicle, the tC sports coupe, and the xD five-door subcompact. Scion employs “Pure Price,” encourages personalization, utilizes groundbreaking internet advertising and marketing, and supports the creative community to engage trendsetting youth.



“Like the festival’s artist lineup, the network of sponsors are a synergistic combination of international, national and local sponsors that reflect the values and areas of interest that resonate with electronic music fans: music and culture, technology, healthy eating, and a creative lifestyle,” stated Jason Huvaere, Movement 08 director.

Movement 08 – Detroit’s Electronic Music Festival will be held in Downtown Detroit’s Hart Plaza during Memorial Day Weekend – May 24-26, 2008.

Attentive to the pulse of the music scene, this year’s lineup features some of the biggest names in techno and electronic music including Moby, Benny Benassi, Carl Craig, Richie Hawtin, Deadmau5, James Zabiela, Dubfire, and critically acclaimed artists such as Marco Carola, Peanut Butter Wolf and Cobblestone Jazz. To see the complete lineup, as well as any last-minute changes, visit www.myspace.com/detroitmusicfest.

Since 1998 Paxahau has promoted electronic music and has grown to include a web archive, booking agency, record label and an event production company which produces an average of 12 events a year. With a network of alliances and resources that span the globe, Paxahau has emerged as a premier promotions group within the electronic music industry. Paxahau is committed to further establishing the Detroit Electronic Music Festival as North America’s most prominent electronic music venue, which will continue to be a foundation for the creative renaissance being led by electronic music artists everywhere. Please visit myspace.com/detroitmusicfest to find the latest news as it develops.
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