Detroit Metro CVB announces �3 Days in the D�; Hot Music, Fast Cars, Great Food and Art Labor Day Weekend in Detroit

Detroit, Mich.-Detroit will hum with activity on both ends of Woodward Avenue from the Detroit River to Pontiac on Labor Day Weekend. Non-stop jazz, flavorful food, world-class auto racing, and an endless array of art and activities are available for every taste of local and out-of-town visitors. Three signature events, the Detroit Belle Isle Grand Prix, Detroit International Jazz Festival and Chrysler Arts, Beats & Eats will be jointly marketed as �3 Days in the D,� the Detroit Metro Convention & Visitors Bureau (DMCVB) announced today.

�3 Days in the D� was spearheaded by the Detroit Metro Convention & Visitors Bureau and the City of Detroit, in partnership with Detroit Belle Isle Grand Prix, the Detroit International Jazz Festival, and Chrysler Arts, Beats and Eats.

�Metro Detroit is the place to be with three huge events happening Labor Day weekend, and we have a tremendous opportunity to package them and showcase our revitalized region to visitors," said Larry Alexander, DMCVB President & CEO. �Additionally, this lineup should encourage residents to stay in town and be hometown tourists during the weekend.�

In addition to the three events, Alexander said that the Michigan State Fair in Detroit and the Michigan Renaissance Festival in Holly will round out a terrific weekend in the region.

The DMCVB put its marketing and hospitality experience in the forefront to promote �3 Days in the D.� The Bureau created the brand, targeted a regional television and radio advertising campaign around the weekend, featured the event in its �Visit Detroit� magazine which is distributed at all metro area hotels and created hotel packages on the website. The Bureau is also training volunteers to serve as ambassadors at hotels, airports and all three events during the weekend.

The City of Detroit is coordinating transportation and other logistical details for the weekend (see details on separate page). Lamar Outdoor Advertising is helping to promote the event with donated space on electronic billboards in the following locations:
 
� The west side of I-75 north of 6 Mile Rd. facing north
� The south side of I-94 east of Inkster Rd. facing west
� The west side of M-39 north of West Chicago Rd. facing north
� The west side of I-275 north of Ecorse Rd. facing north

As an incentive to encourage visitors and residents to attend multiple events during the weekend, passport-like cards will be available at information booths at the three events. Visitors who check in at the booths and get the card stamped at two or all of the events will be eligible to win a tropical trip to the Caribbean or Mexico donated by FunJet Vacations.

Detroit Belle Isle Grand Prix
The Detroit Belle Isle Grand Prix represents the return of world-class auto racing to the Motor City for the first time in six years. The event, held August 31-Sept. 2, on Detroit�s beautiful Belle Isle road course, features the exotic sports cars of the American Le Mans Series along with the high-powered open wheel machines of the IndyCar Series competing on the same action-packed Labor Day weekend. On Saturday, Sept. 1, fans will witness the first-ever American Le Mans Series race in the State of Michigan with the Detroit Sports Car Challenge presented by Bosch. The IndyCars take center stage on
Sunday, Sept. 2 in the Detroit Indy Grand Prix presented by Firestone.

Detroit International Jazz Festival
This year�s Detroit International Jazz Festival honors the jazz roots of Detroit and Chicago through a friendly challenge between artists from each city. �The Rumble in the Great Lakes,� kicks off Friday with A Blowin� Session, featuring Detroit�s internationally-renowned jazz violinist Regina Carter and Chicago�s Grammy-award winning jazz pianist and composer Herbie Hancock. The festival features free open-air concerts on six stages from Campus Martius Park to Hart Plaza and 100 acts from Mavis Staples, The Miracles, to Kenny Garrett. Other festival features include the Here and Now Stage, artist residency, emerging artist stage, gospel Monday, family picnic area, and a jazz and art gallery tent featuring the Arts League of Michigan�s exhibit Rock My Soul.

Chrysler Arts, Beats & Eats
Chrysler Arts, Beats & Eats celebrates its 10th Anniversary as Oakland County's Taste, Music & Arts Festival from August 31- Sept. 3, celebrating art, cuisine, music, and humanity in downtown Pontiac. The event features 10 musical stages with 175 bands and performing artists, 10 FunJet Vacation giveaways, 175 fine art exhibitors from across the United States and more than 50 of metro Detroit�s best restaurants and caterers. There will be a ride and drive featuring hot new cars from Chrysler, Jeep and Dodge, a Kids� Stage, Sportapalooza and International Block Party. Six acres of interactive family activities will include an entertainment stage, talent competition, and a carnival with 13 rides and attractions.

For more information about �3 Days in the D,� go to www.visitdetroit.com and click on the �3 Days in the D� logo. To volunteer for �3 Days in the D� visit http://2007detroitgrandprix.theregistrationsystem.com/

The Detroit Metro Convention & Visitors Bureau is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel as well as a film location to maximize additional visitors, visitor expenditures, state and local tax revenues, and job opportunities. More than 800 businesses are represented in the DMCVB's membership. The DMCVB was founded in 1896 as the world's first convention and visitors bureau. For details, go to www.visitdetroit.com .